Senior Planner - 12 Months FTC

Location London
Salary: ££50,000
Contact name: Scott Marshall

Contact email: scott.marshall@rbwconsulting.com
Job ref: 27553
Published: almost 2 years ago
Expiry date: 26 Jul 2023 11:59
RBW Consulting are partnered with an award winning Healthcare Communications agency, seeking a Senior Planner - 12 Month FTC. 

Working closely with the strategy team, the Senior Planner is responsible for the strategic output of the agency and lead planning for allocated brands and campaigns. At its core, the role of Planner is about understanding people's behaviour and beliefs in order to define brands' problems and objectives with the aim of providing clients with a competitive advantage in the market. 

Planning & Strategy
  • Conducting and cascading as appropriate relevant research to understand or deepen knowledge on markets, competitive environments and target audiences of our clients’ brands.
  • Conducting market research and to develop research briefs, observing research, and conducting analysis/developing research findings into actionable next steps.
  • Research and acquire knowledge quickly in scientifically complex therapy areas where required.
  • Strategic development through boiling down information, insights, and research findings into a brand/comms strategy that is simple yet powerful, and aligned with what the clients’ brands really need.
  • Lead end-to-end projects from unpicking the brief through to workshop moderation, strategic development, analytics and reporting.
  • Championing consistency of use of processes across all parts of the agency to ensure a collective understanding of the tools and processes used with the strategy planning process.
  • Support wider agency strategy through every day work, to effectively build client brands, create business opportunities and support business growth